36 INDUSTRY TODAY
“Only 20 percent of respondents
believe that manufacturing currently does
a good job of presenting itself to
female candidates.”
FEATURE
WOMEN IN MANUFACTURING
the next three to five years.
Image Update
Although opportunities for improvement
remain, manufacturers recognize the
need to fight their outdated image and
actively promote the high-tech, innova-
tive and rewarding careers that constitute
manufacturing today. Efforts to appeal to
women in this area are underway and the
image of the industry is beginning to
change as companies take steps to
showcase today’s advanced manufac-
turing workplace as a viable and reward-
ing career option.
Craig Giffi is a vice chairman and the
leader for the U.S. Consumer & Industrial
Products Industry practice and chairman of
the Global Manufacturing Industry practice
of Deloitte Touche Tohmatsu Limited (DTTL).
Jennifer McNelly is President of The Man-
ufacturing Institute, the research and educa-
tion affiliate of the National Association of
Manufacturers (NAM). Their organizations
partnered with University of Phoenix and the
Society of Manufacturing Engineers on the
STEP Ahead initiative (women in Science,
Technology, Engineering and Production).
The STEP Ahead initiative was launched to
examine and promote the role of women in
the manufacturing industry.
INDUSTRY TODAY 37
FEATURE
WOMEN IN MANUFACTURING
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