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INDUSTRY TODAY 103
BBI • PROFILE
HAKESPEARE WROTE THAT A ROSE BY ANY
other name smells as sweet. Barron and Brothers,
International is now BBI, but the Habersham County,
Ga. manufacturer continues to lead its industry with
unique technology that makes the application of
organic and granular materials more cost-effective, less labor-
intensive and more sustainable. That’s a lot to spread around to
improve any company’s bottom-line.
“It’s sort of like why Federal Express decided to become
FedEx,” says BBI president and CEO Richard Hagler in explain-
ing the shortened corporate moniker. “Barron and Brothers is a
bit of a mouthful, and some people were calling as Barrons, and
others the Brothers, so we thought that BBI would simplify mat-
ters. The streamlined name is also a little more in line with that
of other high-tech companies.”
BBI makes farm equipment, specifically organic and granular
spreaders, that might not seem like a high-tech venture to the
uninitiated. But farming today is big business, utilizing sophis-
ticated hardware and software to improve yield and productiv-
ity. BBI equipment is not only on the cutting edge of technol-
ogy, it is on the cutting edge of production practices that might
be the model for the future success of American manufacturing.
The company’s product line includes both pull and truck or
chassis mounted, mechanical and hydraulic powered spreaders.
While its primary markets are agricultural and poultry to dis-
perse fertilizer, BBI also makes spreaders for use in the con-
struction and landscaping industries.
“Controlling the spread pattern is absolutely critical for a
number of reasons,” Hagler points out. “You want to be sure