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INDUSTRY TODAY 117
GROSCHOPP • PROFILE
D TULLAR SUCCINCTLY EXPRESSES HIS COM-
pany’s vision: “Anything that turns, we want to be in.”
It’s an appropriate credo for Groschopp Inc., which
specializes in small motor drives for the fractional
horsepower industry. “We strive to make quality motors
that last forever,” says Tullar, sales manager for the Sioux Center,
Iowa-based enterprise that works with customers to provide inte-
grated solutions that fit their exact needs.
At Groschopp’s Sioux Center headquarters, approximately
150 employees are physically and mentally on board to carry
out the company’s mission within a 98,000-square-foot
facility that now only serves as the base for the entire operation.
The growing company opened a plant in San Luis Potosi,
Mexico in 2009. This operation now has 160 employees that
focus on manufacturing products for the company’s high-vol-
ume customers.
COMPANY SPECIALTY: SPECIALIZATION
From its inception, the company focused on developing unique
products. In the early 20th century, it began making wind gen-
erators that gave voice to AM radios in rural markets.
Groschopp Inc. started in 1930 as a company called
Wincharger, which pioneered development of wind-powered
generators, primarily marketed in rural areas that, at that time,
had no electricity. Later in the decade, Zenith Radio Corporation
bought Wincharger and began marketing its radios with
Winchargers (which charged the batteries), thus bringing radios
to the rural areas.
During World War II, Wincharger supplied dynamotors and
inverters to the government. By the end of the war, it was the
largest manufacturer of these products in the free world. During
the post-war era, the Wincharger division produced motors and
power-take-off-driven farm generators.
In March 1968, Dyna-Technology, another leading generator
company, purchased the Wincharger division from Zenith. Dyna-
Technology continued to operate in Sioux City, Iowa, until 1975,
when it relocated the small motor division to Sioux Center.
In April 1980, Groschopp & Co., GmbH. purchased the small,
Sioux Center motor division of Dyna-Technology. Groschopp, a
German-based manufacturer of high-quality small motor and
gear drives, was founded in 1922. Subsequently, Groschopp Inc.
in Sioux Center operated as part of the Groschopp organization
until December 1996. At that time the Heinrich Pferdmenges
Family Trust of Monchengladbach, Germany acquired 100-per-
cent of the company stock from Groschopp & Co., GmbH. Since
that time, the Sioux Center plant has retained the Groschopp
name, but it has operated independently from the Groschopp
operations in Europe.
But flashing back into 1960s, the company started delving into
electric motors and gearboxes (along with other products, the
company still continues producing these items). Tullar relates
some history that describes its growth and increasing versatility:
“We started making appliance motors and then we branched into
industrial, commercial, medical, and food processing sectors. We
also entered the military market with motors and gear motors.”
As such, there are few areas of modern life left untouched by
the company’s products – they have found their way into restau-
rants, businesses, hospitals and military units.
MOTORING TO SUCCESS
Groschopp manufactures four types of motors: universal motors,
AC motors, DC motors, and brushless motors. The company also
produces gearboxes designed to provide versatile performance
characteristics – of course, all dependant upon clients’ needs.
FOR MORE THAN 70 YEARS,
THE FAMILY OWNED GROSCHOPP,
INC. HAS PRODUCED HIGH-QUALITY
SMALL-MOTOR DRIVES FOR WORLD-
CLASS MANUFACTURERS. THE
COMPANY ATTRIBUTES ONGOING
SUCCESS TO ENGINEERING STAFF
AND CUSTOMER INVOLVEMENT.
HOWEVER, AS RACHEL HARTMAN
REPORTS, THE KEY TO SUCCESS IS
APPLICATION OF UP-TO-DATE
TECHNOLOGY IN THE FRACTIONAL
HORSEPOWER MOTOR INDUSTRY.