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forklifts. Today, it provides material handling equipment such as
the Noble straight-mast rough terrain forklift product line, the
Lowry high capacity cushion tired forklift, Schaeff electric
indoor forklifts as well as specialized carriers, heavy material
handling transporters and steel mill equipment. Manitex
Liftking’s rough terrain forklifts are used in both commercial
and military applications.
“We also have an equipment distribution segment based at our
Bridgeview headquarters, just outside of Chicago,” reports
Rooke. Specifically, this crane-and-machinery focused division
distributes products such as the Terex truck and rough terrain
cranes, Fuchs material handlers and Manitex’s own product line.
It also provides after-market service in its local market, and it is
a leading distributor of OEM crane parts, supplying parts to U.S.
and international customers.
The organization is rounded out by the Minnesota-based
Badger Equipment division (the rough terrain crane-focused
operation), the South Dakota-based Load King subsidiary, and
the Italian operation. However, besides providing industry lead-
ing engineered lifting equipment, Manitex’s divisions also offer
replacement parts to enhance customers’ equipment investments,
as well as a wide array of service support and training programs.
The company’s innovative “UPTIME” program raised the bar
when it comes to parts ordering and tracking service levels. The
program provides replacement parts on a 24/7 basis via online
Pictured: Manitex’s product line includes boom trucks, rough terrain crane
and forklifts, indoor electric forklifts, specialized trailers and special
mission-oriented equipment.