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INDUSTRY TODAY 59
Logistics’ acquisition enabled it to globalize its helicopter trans-
portation services – expanding its coverage area throughout the
North Sea, Europe and other international arenas.
Eventually, Offshore Logistics changed its name. Duncan
explains why: “In 2006, in an attempt to unify the company glob-
ally, Offshore re-branded itself as Bristow Group, as the Bristow
name was well recognized throughout the world.”
GROWTH AND INVESTMENTS
Since the name change, the company has experienced substan-
tial growth. “Five years ago, we were doing about $700 million
in revenue. Now, our revenues are about $1.2 billion. So, the
business has essentially doubled,” reports Duncan.
During this growth spurt, Bristow also reduced the average
age of the helicopters in its fleet. Five years ago, the average age
was just under 20 years. Now, it’s about 10 years, according to
Duncan. “We’ve modernized the fleet by investing heavily in
new helicopters,” he points out.
So far, the investment comes to about $1.4 billion, but the
hefty outlay is necessary, as Duncan describes. “In the offshore
oil industry, many of the oil fields are being found in deeper
waters farther from shore. The increased distance requires more
sophisticated helicopters. So, we initiated an aggressive invest-
ment program.”
This underscores the company’s future direction: As its rev-
enues increase, it re-invests profits back into the business to fos-
ter further growth.
Already, the company’s large fleet, experience and interna-
tional presence provided unparalleled operational and geo-
graphic capabilities – and it’s now increasing the distance
between itself and the competition.
THE BRISTOW GROUP • PROFILE
Pictured opposite: Bristow technicians and mechanics provide reliable
support across the global fleet;
above: Bristow is unique in having its own flight school, Bristow Academy,
to produce higher quality pilots.