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INDUSTRY TODAY 67
VOLKSWAGEN DE MÉXICO • PROFILE
Y JULY 2010, VOLKSWAGEN DE MÉXICO PRO-
duced the highest number of vehicles in all of North
America. The news came as no surprise to company
officials. “We have theVolkswagen Group’s largest plant
outside of Europe, and we’ve demonstrated the capacity
to produce 2,100 autos each day,” notes Thomas Karig, vice presi-
dent of corporate affairs and strategy at Volkswagen de México.
For years, the Mexican Volkswagen plant has been a large
enterprise, but the company has made recent investments to
make it even bigger. “During the last three years we’ve invested
one billion dollars in Mexico to expand the plant and prepare for
the launch of our new product,” says Karig.
That new product is the latest model of the Volkswagen Jetta.
The company recently launched the Volkswagen Jetta 6 in Mexico
and the model is scheduled to soon hit the United States market.
The company anticipates increased production needs for the
Jetta 6 model and, appropriately, it has expanded its manufactur-
ing area to accommodate both current and future production rates.
The company’s plant and headquarters are located on the out-
skirts of Puebla, the capital of a central Mexican state that bears
the same name. The facility sits upon a 741-acre area, and the
buildings occupy 550,000 square meters of the property.
As a result of plant expansion, Volkswagen de México recently
hired more than 1,000 workers. This brings the total number
of employees to approximately 14,900. Of these, 11,100 are
THE VOLKSWAGEN NAME
SIGNIFIES AN EXPANSIVE GROUP
THAT PRODUCES INTERNATIONALLY
EMBRACED AND DISTINCTIVE
COMPACT VEHICLES. WITHIN
LATIN AMERICA, THE GLOBAL
CORPORATION ESTABLISHED ONE
OF NORTH AMERICA’S LARGEST
AUTOMOTIVE PLANTS:
VOLKSWAGEN DE MÉXICO.
RACHEL HARTMAN PROVIDES A
PORTRAIT OF A BRANCH
THAT NOT ONLY ADDRESSES
DOMESTIC MARKET NEEDS
BUT CAPABLY EXPORTS PRODUCT.
RECENT GROWTH AND LATEST
MODELS UNDERSCORE A
STRONG FOOTHOLD IN A
COMPLEX, 21ST CENTURY
AUTOMOTIVE MARKET.