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“One involves running the Puebla factory and exporting vehi-
cles throughout the world. The other involves overseeing sales
of products from the Volkswagen Group in Mexico.”
That second responsibility not only involves representing
Volkswagen but also SEAT, Audi, Porsche, and Bentley in Mexico.
The Volkswagen brand has been firmly established through-
out the country: 165 dealerships reside within Mexico. In addi-
tion, 48 dealerships proffer the SEAT brand while 28 exist for
Audi, seven for Porsche and one for Bentley.
In 2009, approximately 118,000 autos were sold in Mexico,
making the country the ninth largest market for the Volkswagen
Group worldwide.
Volkswagen de México is the generating engine for much of the
economy of the entire state of Puebla. In addition to providing jobs
for more than 14,900 individuals, the company works with more
than 50 auto parts suppliers within the plant’s 50-kilometer radius.
Of these, 20 suppliers are located in industrial parks neighboring
the plant, facilitating just-in-time delivery to the assembly line.
Employees at Volkswagen de México can enroll in the
Volkswagen Institute, a school that offers courses for workers.
The institution’s main objective is to provide workers with tech-
nical training based on the German dual education system.
Technicians at the plant receive three years of training. Also, the
institute allows workers to enroll in language courses. These
educational programs are open to employees at the Volkswagen
plant as well as other interested companies, mainly suppliers.
Karig underscores the significance of this effort: “On an inter-
national level, Volkswagen is very involved in the issues relat-
ing to corporate social responsibility, not only in the aspect of
Pictured above: During the last three years, Volkswagen has invested one
billion dollars in Mexico to expand its plant and prepare for the launch of
the New Jetta;
in April 2010, it began producing the New Jetta for the North American market.