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INDUSTRY TODAY 81
end result is a floor that is as close as possible to a natural stone
in terms of color, depth, and finish.”
The company extracts the material it needs from its own quar-
ries in Zacatecas. It sends all of the dry material used in its prod-
ucts through a grinding process to mix and evenly distribute the
contents. This process produces a material that is homogenous
and of high quality.
Cesantoni’s products are stain and chemical resistant. As the
products are manufactured, they are baked at extremely high
temperatures ranging from 1090 to 1120 degrees Centigrade for
wall coverings and 1140 to 1185 degrees Centigrade for floor-
ing. The finished product is less susceptible to sun damage
and decoloration.
The company meets both the American and European stan-
dards, such as EN 179 BIGL and ISO: 9000, in the industry.
“Our goal is to meet or surpass the international standards of
quality for our products.” Cesantoni also has one department
dedicated solely to developing new and innovative designs. This
department receives data from the marketing department of the
company, which continually scours the market to identify cur-
rent needs and trends.
These aspects have helped the company take a leading role in
today’s high-end tile industry. It currently distributes its products
throughout Mexico. It also exports to the United States and
Central America.
In each of the areas where Cesantoni has a presence, it focuses
on one sole distributor. “From the beginning, Cesantoni has
always maintained an exclusive distribution policy. This way the
company is able to help each distributor grow and develop in the
region it is located.”
Cesantoni keeps in close communication with its distributors,
with company officials personally visiting each distributor on a
regular basis. This personalized service gives distributors an
opportunity to discuss their current needs with the company. It also
gives Cesantoni the chance to communicate any available dis-
counts or special offers that the distributors would benefit from.
In certain cases, distributors may even bring Cesantoni in to
help close a deal. If a distributor is offered a large project, it may
ask Cesantoni to create a customized product. “We will go with
the distributor to talk to the client and develop a product for the
project’s specific needs.” This ability to create tiles and flooring
that match a client’s exact needs allow the company to play a key
role in many large projects.
The company produces approximately five million square
meters of flooring each year. To maintain its current levels of
production, Cesantoni has approximately 600 employees that
carry out operations in its two plants in Zacatecas. The third
plant will create 500 new jobs in the area, and provide the needed
space for the company to increase its current production levels.
The coming years hold plans of further development and
growth for the company. In addition to opening its new plant,
Cesantoni is in the process of increasing its presence in several
key areas. “We’re working on spreading further into the market
in northern Mexico. We’re also looking for new distribution
channels in the United States.”
Given its focus on quality and high-end products, the company
has been able to establish itself as a leader in the Mexican mar-
ket. In the coming years, its new plant will provide jobs for
Mexican workers and also allow the company the room it needs
to increase production levels. Cesantoni will continue to deliver
to customers the quality, service, and elaborate designs they
expect in today’s tile industry.
CESANTONI • PROFILE
Pictured opposite (from left): Budapest floor tile;
Carioca floor tile;
above (from top): Dakar floor tile and wall tile;
Chamonix floor tile;
Constantino floor tile and wall tile.