Industry Today Volume 22 Issue 1

STAPLES FOR SUCCESS After almost 40 years in the rice and beans business, Broto Legal’s purchase by Cinel Alimentos promises new growth at home and overseas. n Brazil, there’s a popular expression, “feijão com arroz” (beans with rice), that’s used to describe something that’s extremely common or routine. The saying says a lot about the cultural and culinary importance of the robust culinary combo that is so basic and beloved that it’s a national icon. While cultiva- tion and consumption of this nutrient-packed duo dates back to Brazil’s colonial origins, even in contemporary times, it’s rare the Brazilian home or restaurant that won’t serve rice and beans, side by steaming side, at meal time. I 118 INDUSTRY TODAY PROFILE | BROTO LEGAL ALIMENTOS