Industry Today Volume 22 Issue 1

of offshore center console boats and two lines of inshore bay boats. “For center consoles, the Open Series is aimed at families and fish- ing, while the Heritage Series is more focused on family cruising,” Gonzales says. “For bay boats, the Masters Series is aimed at families and fishing; the Tournament Series is for more serious fishing.” The most popular model at the moment is the 31-footer center console Open Series. As interest continues to build, Gonzalez says it’s going to be awhile before demand calms down to any extent. “Regardless of what might be going on in the economy that right now seems a little unstable, it’s going to be years before we see any possible negative effects. We’ve made a lot of headway in the industry and with consumers in ta relatively short time.” Sportsman Boats continues to navigate towards more success thanks to its leading inno- vation that boaters appreciate and invest in. INDUSTRY TODAY 91 SPORTSMAN BOATS | PROFILE