Industry Today Volume 22 Issue 3

Unlike the United States and Korea, for exam- ple, where both giant multinationals and small- er domestic brands battle for market share, the high costs of setting up shop in Brazil has resulted in a market dominated by a handful of large multinationals. As a result, the level of investment is high – Clark spends a lot to make sure it has a vast stock of equipment on hand at any given moment – and competition is fierce. In such a context, it’s essential to have a strong distribution network capable of offering con- tinuing and high quality support. Fortunately, Clark has built up longstanding and experi- enced partnerships with national dealers that recognize the history and value of its pioneering brand. 92 INDUSTRY TODAY PROFILE | CLARK EMPILHADEIRAS